Project Overview
Redesign the landing page for a lead magnet offer. They wanted a refreshed and modern style and were open to new logos, colour schemes and ideas.
Skills
- UX/UI Design
- Branding
- Typography
The Old Design
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Poor user journey
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Inconsistent colours
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Outdated colour palette
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Excessive information
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Not visually engaging
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Lacks retention
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Poor visual layout
Project Goals
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Re-fresh Design
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Create Mini Brand Guidelines for future visual consistency.
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Create Retention through wow factors.
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Create Engagement to increase site traffic and CTA button usage.
Design Process
After establishing project goals and conducting user and market research, I could create the initial wireframe of the landing page based on content priority and project goals. The final prototype is displayed on the right with final branding and information.
Branding
On finalising the wireframe, I used my graphic design expertise to create a set of mini brand guidelines. This would help the business in future to keep visual consistency throughout work and create a better user experience for the end user. I established a coulour palette, simple and striking to draw in customers, with secondary colours for hovers, CTAs etc. and a friendly typeface. I also re-designed their logo and gave them alternative use options.
